Olive and June is joining forces with “The Real Lives of Mormon Wives: Orange County” star and mega influencer Avery Woods to drop a limited-edition collection of press-on nails in time for summer.
Available exclusively at Ulta Beauty starting Sunday, the curated assortment features 12 unique sets — Chrome Glazed, Stevie Puffy Flower, The It Girl Gradient, Pearl Chrome French, The Ziggy and more — each ranging in shade, shape, pattern and design. Prices range from $10 for an individual set and $100 for the full collection.
Related Articles
“I wanted something for everybody, no matter what they like on their nails, and also no matter what season it is,” Woods told WWD over a video call. “I like fun nails year-round, but I understand people like to match their nails based off the season. So we were very intentional about each set.”
You May Also Like
Being a working mom and a retired nurse, Woods understands that not everyone can carve two to three hours out of their day for a trip to the nail salon. “I work what feels like five full-time jobs. I have young kids that are very busy, and we don’t have any help with child care or anything. I don’t have time to sit for a manicure, nor do I want to spend that kind of money,” she said, noting that when she used to get her nails professionally done, it was a “tedious process.”
“I felt like anytime I chipped a nail, I’d have to make another appointment,” Woods said.
The solution was simple. “One of my friends was like, ‘You have to try press-on nails, and so I started to experiment with different brands, and I kept going back to Olive and June, naturally,” she confessed.
Partnering with the brand and its founder, Sarah Gibson Tuttle, was a no-brainer. “If I’m going to attach my name to something, it needs to be authentic, it’s not for a money grab, it’s for something that I use every day, and I’m very passionate about,” she said. “Knowing my audience, knowing a lot of them are first responders, health care workers in very overworked, underpaid careers, a $9.99 press-on set can make you feel like a million bucks.”
Considering the brand’s organic integration in Woods’ life, Tuttle was eager to tap her for a collaboration. “We love when incredible people find the brand on their own, and they love the product on their own. It’s always important to Olive and June that every partnership or collaboration, anything we’re doing in a business sense, is born from an authentic love of the product and of the nails, and so it was a very natural conversation with Avery,” Tuttle told WWD.
Established in 2013 as a nail salon before moving to DIY product offerings in 2019, Olive and June expanded its retail footprint at the top of the year, entering Ulta Beauty‘s online assortment as well roughly 600 doors. Woods’ limited-edition curation is the first of the brand’s countless collaborations to launch at the retailer.
“Being full chain at Ulta with this collaboration and working with them to bring it to life has been exciting,” Tuttle said. “To your point of what’s the next six months or what’s the next couple years for Olive and June, it’s being in beauty retail, which is more experiential than the other retailers we’re in. It gives us a lot of opportunity to bring things to life with the community.”