World Cup
Brands and Labels Celebrating the 2026 FIFA World Cup: Levi’s, Guinness, Adidas and More
Aerie and I.Am.Gia, among other brands, are embracing the World Cup craze.
Adidas Takes Over 35 Nordstrom Stores in Major World Cup Moment
Adidas' signature footwear leads the offering, reimagined in World Cup colorways.
Nike Goes Hollywood in World Cup Film Featuring Kim Kardashian, LeBron James, Channing Tatum and More Stars
In an interview with FN, Nike VP Helena Thornton discusses the strategy behind the brand's new star studded…
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Garment Workers Should Brace for Disruptions During World Cup in New York
Truck deliveries are being restricted during local matches and several Midtown streets will be closed or…
Willy Chavarria Gets in on World Cup Fever With Latest Adidas Release
The new drop features the Mega Low, Megaride AG XL and the Megaride Copa sneaker styles.
Levi’s Launches Country Ringer Tees Collection Ahead of the World Cup
Each tee is based on Levi's classic retro ringer silhouette.
Palace, Patta and Five Other Collaborators Are Turning Classic Nike Soccer Cleats Into Street-ready Sneakers
The Cryoshot sneakers will release for the World Cup as part of larger X2 collections.
Battle of the Brands: How Nike, Adidas and More Will Duke It Out Across World Cup Product, Marketing and Activations
An inside look at plans from Nike, Adidas and more.
Palace, Nike, England Team Up on Three Lions Soccer-inspired Capsule
The latest England capsule under Nike's x2 series features pre-match kits and lifestyle pieces, hitting…
EXCLUSIVE: Zegna Names Ousmane Dembélé Global Brand Ambassador
The French soccer player spoke to WWD about quiet luxury, finding his style and stepping up for his third…
Boss to Be Businesswear Provider for U.S. Men’s National Soccer Team
Head coach Mauricio Pochettino believes the deal will help create a more cohesive team.
EXCLUSIVE: Loewe Is Now an Official Partner of Spain’s National Soccer Teams
The four-year deal covers the off-pitch, travel wardrobes during tournaments in North America, Spain…
EXCLUSIVE: Burberry Drafts Romeo Beckham, Son Heung-min, and Declan Rice for Soccer-fueled Fall Campaign
The British heritage brand leans into sports culture just in time for the World Cup, featuring a star-studded…
Kids of Immigrants Is Turning a Classic Nike Soccer Boot Into a Sneaker Mule
Coming in two colorways just ahead of the World Cup.
Flavor Flav, Ashley Nicole Moss, and More Star in Lotto’s 2026 World Cup Soccer Campaign
The campaign features a 90-second film by director Anthony Mandler.